BMW iX – St Moritz

When BMW wanted to put the iX in its element, they headed to St Moritz - and so did we. Ellam Media joined forces with automotive photographer and influencer George Colbeanu for a five-day production across the Swiss alps, tasked with capturing the iX pushing through mountain terrain in one of the world's most visually striking locations. The result was two action-led social media edits that put the car's alpine capability front and centre - dynamic, location-driven content built for the scale of both the vehicle and the setting. The kind of project that reminds you why you do this.