Some of the best content starts with a single instinct. During a visit to Aston Martin Works' Heritage showroom in Newport Pagnell, Ellam Media spotted the shot and ran with it. A spontaneous cinematic reel - set to Sam Smith's Writing on the Wall - moved through a collection of Zagatos, DB Mk3s, DB5s, DB6s and old V8 Vantages, letting the cars speak entirely for themselves. No script, no talking, no brief. The result was 490,000 organic views on Instagram and one of the strongest performing pieces of content Ellam Media has produced for AMW to date.